Comments on: What does SEO and the belief in magic have in common? http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/ ... Because I Can Tue, 07 Oct 2008 13:54:35 +0000 http://wordpress.org/?v=2.5.1 By: Marios Alexandrou http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6628 Marios Alexandrou Sun, 14 Jan 2007 23:54:42 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6628 I think what people miss is that a lot of SEO involves brining existing web sites, especially corporate ones, up to spec. There certainly are those that engage in dubious measures, but the ones that are working for the Fortune 500 companies are simply taking existing properties and making many, many tweaks to ensure that search engines can understand what a particular page is about. Take Marshall Simmonds of the NY Times. There are few that would argue that the NY Times doesn't have well-written and well-researched articles, but it took a "Chief SEO Strategist" to bring them in to the search engine fold. His efforts to get approval from Google to cloak the NY Times content is evidence that there are legitimate, and non-magical, ways that SEO can bring value to a web site. I think what people miss is that a lot of SEO involves brining existing web sites, especially corporate ones, up to spec. There certainly are those that engage in dubious measures, but the ones that are working for the Fortune 500 companies are simply taking existing properties and making many, many tweaks to ensure that search engines can understand what a particular page is about.

Take Marshall Simmonds of the NY Times. There are few that would argue that the NY Times doesn’t have well-written and well-researched articles, but it took a “Chief SEO Strategist” to bring them in to the search engine fold. His efforts to get approval from Google to cloak the NY Times content is evidence that there are legitimate, and non-magical, ways that SEO can bring value to a web site.

]]> By: Chris Garrett http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6328 Chris Garrett Sun, 07 Jan 2007 11:21:05 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6328 "Is Canada part of the United Kingdom?" - no, it's that big land mass north of USA I agree content that brings conversions (and done with decent ethics) is the important part “Is Canada part of the United Kingdom?” - no, it’s that big land mass north of USA

I agree content that brings conversions (and done with decent ethics) is the important part

]]> By: George Feist http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6318 George Feist Sun, 07 Jan 2007 03:26:10 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6318 Is Canada part of the United Kingdom? What you say above has merit. I think what my dad used to say with a slight modification would be a more appropriate title though, "SEO, if you can't dazzle them with brilliance, then baffle them with BS. SEO isn't dead, it's impotance has just been minimized to a minimal rudimentary design/coding issue. You can have SEO, SEM and SMM but without ethics, content and conversion I don't think anyone can last long term. I think you probably hear comments like that from people with limited skill sets. What say you? George Is Canada part of the United Kingdom?

What you say above has merit.

I think what my dad used to say with a slight modification would be a more appropriate title though, “SEO, if you can’t dazzle them with brilliance, then baffle them with BS.

SEO isn’t dead, it’s impotance has just been minimized to a minimal rudimentary design/coding issue.

You can have SEO, SEM and SMM but without ethics, content and conversion I don’t think anyone can last long term.

I think you probably hear comments like that from people with limited skill sets.

What say you?

George

]]> By: Chris Garrett http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6259 Chris Garrett Fri, 05 Jan 2007 09:27:35 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6259 Ha, actually I am Canadian but I take your point Aaron :O) Ha, actually I am Canadian but I take your point Aaron :O)

]]> By: Aaron Brazell http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6254 Aaron Brazell Fri, 05 Jan 2007 03:03:08 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6254 Naughty grammar, Chris. And you're an Englishman! :D It should be "What DO SEO and the Belief in Magic have in Common" ;) Naughty grammar, Chris. And you’re an Englishman! :D

It should be “What DO SEO and the Belief in Magic have in Common” ;)

]]> By: Chris Garrett http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6249 Chris Garrett Thu, 04 Jan 2007 20:49:14 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6249 Thanks Brian :O) Thanks Brian :O)

]]> By: Brian Clark http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6248 Brian Clark Thu, 04 Jan 2007 20:42:11 +0000 http://www.chrisg.org/2007/01/04/what-do-seos-and-the-belief-in-magic-have-on-common/#comment-6248 Love the use of the study and the analogy! Love the use of the study and the analogy!

]]>